Cannabis or marijuana has been illegal and taboo for many decades, but things have changed rapidly over the last ten years. Since then, it has become legal in many US states and nationwide in Canada, and that has seen growth in consumption among people. Due to that, cannabis products have become safer to use. However, the packaging of cannabis products needs a good makeover, especially Cannabis Tin Packaging. Clear plastic packaging is a thing of the past, and to preserve the qualities and increase shelf life, there are several ways to ensure that through packaging.
Tips for upgrading cannabis tin packaging
1. Cannabis Packaging Types
Besides plastic bags, many brands choose clear glass jars, tin box packaging, and pouches. Although flexible, plastic pouches are seeing a growth in popularity among customers, each has its advantages and disadvantages. While plastic pouches cut costs, tin packaging is more durable and has a longer shelf life.
So, if you choose to use tin packaging, make sure that gets an eye-catching label and all the packaging information visible to make the customer aware of the product.
2. Target Market and Design
As your products need to target different demographics and different customers, so the design of the product has to be at the forefront. Packaging such a product can impact the customer base, which will show in sales. Most people still have a stigma for using cannabis, and proper packaging and labeling can take care of that.
Although the packaging needs to come out as childproof tins, they need to be assuring for the customers to be safe to use. However, the packaging should not be too bright and feature bright colors that may attract children. With that, cartoons and words like ‘candy,’ and ‘gummies’ may prove fruitful from the marketing angle but may not look ethical.
3. Legal Requirements
As a cannabis products seller, you have to keep updated with the latest laws and regulations regarding the production, packaging, and marketing of cannabis products. The law generally requires the product to stay in the same state of production.
Still, you have to mention certain aspects of your products such as – child resistant closures, legal warnings, design and branding, features indicating tampering, health claims, shelf life, etc.
4. Considering the Customer
Your goal as a cannabis marketer is to gain a new customer base. That includes adults, disabled people, and also the elderly. The packaging of the product should be easy to open but will be well protected. Moreover, highlighting your brand’s identity may encourage customers to stick to your brand.
5. Packaging Process
Finally, you have to choose the way you’ll be packaging your product. You can go the traditional way which is by hand packaging, or use machines to do that. Manual packaging may be better for quality control, but they are not efficient in times of high demand. You can reach out to tin containers wholesale to supply packaging containers and use machines to fill them.
Packaging your cannabis products correctly can open up new businesses and gain new customers, provided you follow the tips above. With a little effort, your tin packaging can become the best among the competitors.